Wednesday
Feb092011
Feb 9 Will the new release window for movies work?
We read an article on the new Home Theater release window timing and thought it would be fun to get our listener/reader's take on the subject with a quick poll.
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Feb 9
Reader Comments (2)
$8.99
That's my magic number.
$8.99
If there's a movie in the theaters that I want to see and the ticket price is $8.99, I go! Don't even think about it.
If there were a VOD service that ran 1st Run movies (either at the same time they were still in theaters or up to 45 days later - 60 days is too late - ) I'd pay $8.99 for that rental.
If there's a movie that I want to own on disc (Blu-ray disc, of course, Standard Def is DEAD to me!), $8.99 is the price thta makes it an impulse buy for me. I DREAM of the day when $8.99 is just the standard price across ALL Blu-ray discs. Just imagine: walk into any retail store and EVERY Blu-ray movie on the shelf is $8.99 or less! I wouldn't even hesitate to pick up any movie that I wanted to own.
I can even work out the math if I were to do a Rent-Rip-Return scheme. For me, the disc rental service would be Zip.ca, and with them, I would essentially be paying $2.50 for each disc rental. Then there is the cost of Hard Drive space. 2TB Hard Drives go for about $100 these days - maybe $120 for a more reliable brand. Each Blu-ray averages about 35-40 GB, so you wind up being able to fit about 50-55 discs on each 2TB Hard Drive. Round things out at it costs about $2.25 in Hard Drive cost for each BD disc, so we're at about $5.75 per disc. The better Blu-ray Disc Backup Software solutions cost money - generally about $50 per year. If you Rent-Rip-Returned 10-12 discs a month, the software cost would be about $0.35 per disc.
So add it all up and doing the whole Rent-Rip-Return thing winds up costing somewhere around $6 per disc. So fine, you can still save some money that way. But there's all the hassle of ripping the discs, managing all those 2TB Hard Drives, maybe building a NAS server so you can always have easy access to them - in other words, there are still other costs involved that start to push the cost of a Rent-Rip-Return scheme pretty close to my $8.99 magical number! Just price the retail, physical discs at $8.99 and it even makes Rent-Rip-Return look a lost less convenient and appealing.
Path of least resistance, folks. $8.99. That's what a movie is worth to me.
I like going to the theater to see movies. We have a relatively new theater that is clean and convenient. It's closer to my house than the nearest REdBox. VOD would only be an option if it was a family movie the five of us could watch for less than going to the theater. We don't get a lot of food at the theater and try to go during the matinee showings to save money. $60 for VOD is way too much. Maybe $30-40.
If it's a movie I really want to see, like Transformers 3, I'll always go to the theater. The experience for me is better than watching at home on my 46" Samsung.