Cisco Debuts All-New Flip Video Lineup

New Line Delivers Next-Generation Video Quality, Expanded Personalization Capabilities, and More Options for Fun

SAN FRANCISCO, Calif. – September 20, 2010 – Cisco's Flip Video®, the world's leader in shoot-and share video cameras, today rolled out an all-new line of affordable UltraHD™ and MinoHD™ video cameras. These new video cameras feature Flip Video simplicity, enhanced HD video quality, hardware-based image stabilization, expanded product personalization options, and more ways to share video using pre-loaded FlipShare™ software. Flip also announced today Designed for Flip™, a new program offering fun accessories from a wide range of partners that include everything from wide angle lenses and external microphones to battery chargers and a portable projector (see separate release).

"This is without question the best line of Flip Video cameras we've ever created," said Jonathan Kaplan, senior vice president and general manager of Cisco Consumer Products. "The new line combines Flip simplicity, affordability and fun with truly breakthrough video quality, image stabilization, and unlimited personalization options."

Building upon the acclaimed Flip Video user experience -- which makes it easy and fun for anyone to capture and share video -- Flip Video's new line has raised the bar again, by delivering amazing video quality without compromising Flip's hallmark simplicity. By combining its innovative, always-on image stabilization technology with 720p resolution at 60 frames per second (fps), Flip now offers the consumer stunningly clear and steady video that's both simple and affordable. The new Flip Video line is available nationwide starting at just $149.99, offering a video camera for every budget.

In addition, the entire Flip Video family is now available in personalized designs so Flip owners can express their own personal style with every Flip they buy, at no additional cost. Consumers can visit the Flip Online Store (TheFlip.com) to choose from thousands of designs from artists, celebrities, and iconic brands, or upload an image to create their own one-of-a-kind Flip video camera.

The new Flip video cameras also come pre-loaded with the latest version of FlipShare, which helps consumers easily organize, edit and share their videos. FlipShare upgrade now includes direct posts to Twitter™ – joining the convenient direct-share options already popular with Facebook™ and YouTube™. Flip Video users can count on stunning video no matter how they choose to view or share it – on a computer, their HDTV or using the simple direct uploads to social media sites.

New UltraHD Family

The world's best-selling shoot-and-share video family – the Flip Video UltraHD – now offers two new models with even more reasons to own one. For the first time, the UltraHD line offers personalization through the Flip Online Store (TheFlip.com) with thousands of designs for users to create a video camera showcasing their own personal style. Along with always-on image stabilization and newly enhanced 720p/60 fps video quality, the new Flip Video UltraHD 2 hour also features a new slimmer design that fits easily in a pocket or purse. The UltraHD 2 hour is the first Flip video camera to feature FlipPort™ – a proprietary Flip-designed connector enabling new add-ons options as part of the newly announced Designed for Flip™ accessory program.

The new Flip Video UltraHD 1 hour is the first-ever HD Flip Video camera priced at $149.99. An industry top-seller and consumer favorite, this Flip offers more for less: one hour of high-quality HD video; Flip simplicity, no-hassle built-in memory; plus a choice of magenta, blue, white or thousands of unique designs.

New Flip MinoHD Line

The new MinoHD 1 hour and 2 hour video cameras are sleek and stylish with enhanced HD video quality. Like the new UltraHD 2HR, the new MinoHD video cameras now feature the built-in image stabilization and 720p/60 fps combination allowing consumers to capture incredibly clear and steady video. Flip customers can opt for black, silver or from thousands of designs at the Flip Online Store (TheFlip.com). To express their own personal style, consumers can easily upload their own image to create a one-of-a-kind Flip MinoHD video camera.

Availability

The new Flip video cameras will be broadly distributed and are available starting today at the Flip Video Store (www.TheFlip.com), Best Buy and Amazon.com and coming soon to Wal-Mart, Target and Staples.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. This year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys, Valet and Flip Video can be found at www.theflip.com, http://home.cisco.com and www.cisco.com/consumer.

Follow us:

• Become a Flip Video Facebook fan: www.facebook.com/flipvideo
• Check our videos on YouTube: www.youtube.com/theflip
• Follow us on Twitter: @flipvideobrand
• Cisco Consumer Blogs: http://blogs.cisco.com/consumer

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